The Zhangjiakou Administration for Market Regulation joined hands with local enterprises to launch the “Cloud Shopping Deals” livestreaming sales event. (Photo by courtesy of the Hebei Provincial Administration for Market Regulation.)

Since the beginning of this year, the Hebei Provincial Administration for Market Regulation has joined hands with China’s leading e-commerce platforms to build an innovative cooperation model that connects “major platforms, influencers, and featured enterprises.” Through the “Expanding Traffic and Promoting Growth” campaign, the initiative helps small and medium-sized enterprises (SMEs) overcome challenges in online operations. By the end of September, 146 special events had been organized across the province, covering more than 22,800 SMEs and driving over 200 million online orders.

To address key issues faced by SMEs—such as limited traffic, weak sales channels, and insufficient digital operation capacity—the administration has replaced the traditional “government-led” model with a four-party collaboration framework featuring government coordination, platform empowerment, influencer participation, and enterprise engagement. Through a mix of traffic support, resource matching, and skills training, a full-chain service system has been established to stimulate innovation and growth.

In influencer cultivation, the bureau has established a dual-driven system combining “training empowerment” and “sales conversion.” Training programs such as E-commerce Livestreaming Courses and One County, One Product, One Host have been held in cities including Tangshan, Qinhuangdao, and Handan, nurturing over 1,400 local hosts. In Hengshui, the “Fur Capital Stage” livestreams attracted over 20,000 viewers per session and increased sales for participating companies by 20%.

To ensure precision support, the bureau conducted online surveys and field visits covering 74 specialized regions and 728 key enterprises, creating a database to match SMEs’ needs with platform and influencer resources. Successful cases include the cooperation between Shijiazhuang’s Gaocheng District and influencers to promote Qingzhugong Noodles, and the partnership between Qinhuangdao and Hebei Zhongshu Agricultural Technology Co., which expanded the “Shibali” sweet potato brand to over 15 online platforms with more than 10 million exposures.

Following a principle of “sector-focused, region-based, and phased advancement,” the bureau has guided local authorities to carry out diverse empowerment programs. Examples include the inclusion of Hebei’s Crown Pear in JD.com’s “Billion-Yuan Subsidy” program and innovative livestreaming promotions in Zhangjiakou that reached over 120,000 views.

A full-cycle management system—covering event implementation, data tracking, and performance evaluation—ensures the initiative’s effectiveness. By continuously refining strategies and promoting successful cases, Hebei has formed a dynamic development pattern driven by government guidance, market response, and social participation.