Current Position:
Hammering home Longyao's nail trade
Date:2022-09-05  Source:
Longyaocounty,whichislocatedinHebeiprovinceandabout300kilometerssouthwestofBeijing,isthenail-makingcenterofChina.
Accordingtothecounty'sdevelopmentandreformbureau,itproducesabouthalfamillionmetrictonseachyear,80percentofthenailsusednationallyandmorethan60percentofthoseusedglobally,andhasanannualoutputvalueof2billionyuan($292million).
Longyao'sassociationwiththehumblenailbeganinthemid-1980s,atatimewhenonlyfamilyworkshopsexisted.Afternearlyfourdecadesofdevelopment,thecountyisnowhometosome60companiesthatemploy20,000workerswhoproduceabout400differenttypesofnails.
Populardomestically,Longyaonailsaresoldto30countriesandregionsaroundtheworld,includingtheUnitedStatesandRussia.
TheindustryiscenteredinGongzivillageinWeijiazhuangtown.
"Smallasthenailis,peoplecannotlivewithoutit,"saidMaZhihua,managerofoneofthefactoriesinthecounty,addingthatnailsareusedinmanyaspectsoflife,suchasinmakinghomeappliancesandfurniture,shipsandtrains,aswellasforuseindecorationandconstruction.
Mawasoneofthefirstinthetowntogetintotheindustry.
Inthe1980s,hehadafurniturefactorywhichrequiredlargequantitiesofnailsforproduction.
Bycoincidence,hediscoveredthatthenailsheusedweremadenearby.
Assupplieswerealwaysshort,hehadtheideaofmakingthemforhimself,notonlytosupplyhisfurniturefactory,butalsotosell.
DiscoveringthathecouldlearntheprocessataState-ownednailfactoryinXingtai,hejumpedatthechance,especiallyastherewasanironandsteelfactorytoprovidethenecessaryrawmaterialsnearhisfurniturefactory.
Maimmediatelyboughttwosetsofnail-makingmachines.
Hesaidthatthenailsheproducedwereofhigherquality,andnolongerbentaseasilywhenhammeredintoawallorapieceofwoodasthenailshehadpreviouslybought.Thathelpedhimattractalotofnewcustomersfromthestart."Asweexpected,ournailswereverypopular,withdemandalwaysexceedingsupply,"hesaid.
Joinedbyahandfulofotherpioneers,theirsuccesssoonencouragedothervillagerstofollowsuit,andmanyboughtnail-makingmachinesoftheirown.
InGongzivillage,almostallthehouseholdsareinvolvedinthebusiness,eithermakingnailsorsellingthem.
Successorsalwaysoutperformtheirpredecessors.
LiuZhonglinwasoneofthosewhofollowedMa'sexample.Helpedbythepioneers,Liusetupafactoryandtoday,hesellsnailstoplaceslikeRussiaandIndia.
"Giventheconvenientaccesstorawmaterialsandtoproventechniques,itwasdifficulttoresistjoiningin,"Liusaid.
ToMa'smind,theirsuccessisduetonationalpoliciesofreformandopening-up,aswellastolaterpoliciesrolledouttosupportthedevelopmentofprivatebusiness.
"ThenailindustryinWeijiazhuangusheredingoodopportunitiesforrapiddevelopment.Withourgeographicadvantagesandearlyadoptionofnail-making,wehavegraduallyopenedupandtakencontrolofmostoftheChinesemarket,"Masaid.
HeaddedthatLongyao'sfactoriesarenowbusydevelopinghigh-tech,highvalue-addedproducts.